Women's Money Wisdom
You’re working hard, caring for everyone else, and managing a thousand details a day - but when was the last time you focused on your finances?
As a woman, you might carry the emotional and logistical weight of caregiving, parenting, career-building, and household management. It’s no wonder financial planning tends to fall to the bottom of your list -yet it’s one of the most important tools you have for protecting your future, your family, and your peace of mind.
Women’s Money Wisdom is here to change that.
Hosted by Melissa Joy, CFP®, founder of Pearl Planning in Dexter, Michigan, this weekly podcast is your space for practical insights and relatable advice to help you take control of your financial life. From investing and retirement to navigating life transitions and shifting your money mindset, you'll gain the clarity and confidence you need to make empowered decisions.
Maybe you’re preparing for retirement, juggling the needs of both kids and aging parents, or growing a business you’ve built from the ground up. You want to build wealth in a way that reflects your values. You want guidance that honors your full life, not just your portfolio. And most of all, you want a trusted partner who sees the whole picture, not just the numbers.
If you’re ready to stop putting yourself last - at least financially -this podcast is your starting point.
Subscribe to Women’s Money Wisdom and make your financial future a priority.
The previous presentation by PEARL PLANNING was intended for general information purposes only. No portion of the presentation serves as the receipt of, or as a substitute for, personalized investment advice from PEARL PLANNING or any other investment professional of your choosing. Different types of investments involve varying degrees of risk, and it should not be assumed that future performance of any specific investment or investment strategy, or any non-investment related or planning services, discussion or content, will be profitable, be suitable for your portfolio or individual situation, or prove successful. Neither PEARL PLANNING’s investment adviser registration status, nor any amount of prior experience or success, should be construed that a certain level of results or satisfaction will be achieved if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. PEARL PLANNING is neither a law firm nor accounting firm, and no portion of its services should be construed as legal or accounting advice. No portion of the video content should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. A copy of PEARL PLANNING’s current written disclosure Brochure discussing our advisory services and fees is available upon request or at https://pearlplanning.com/
Women's Money Wisdom
Episode 325: From Passion to Pickleball Pioneer: Building a Second Act Business with Christy Howden
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What does it look like to turn a hobby into a thriving business — with no roadmap, no industry model to follow, and a drafty warehouse as your starting point? Melissa Joy, CFP®, sits down with Christy Howden, CEO and co-founder of Wolverine Pickleball, to trace an extraordinary entrepreneurial journey from stay-at-home mom to leader of one of the country’s first pickleball-centric destination facilities.
Christy shares how a 2017 New Year’s resolution sparked a business she never could have predicted, and how she and her business partner bootstrapped their way from rented school gyms to a 38,000 square foot facility that has become a community hub for connection, play, and purpose. Along the way, Melissa Joy, CFP®, weighs in on what financial planners can and cannot say about investing in private businesses and why having a frank conversation with your advisor matters more than the answer you get.
What You’ll Learn
- How Christy and her business partner built Wolverine Pickleball from the ground up with sweat equity, community volunteers, and a minimum viable product mindset
- Why 80% of their investors were women and what it means to make a lifestyle investment that overrides professional financial advice
- How Melissa Joy, CFP®, approaches conversations about investing in small businesses and passion projects
- The funding realities female entrepreneurs face and why the statistics around fundraising make building community capital even more important
- How a second act business can emerge from a life transition and why community is often the renewable energy source behind entrepreneurial endurance
- Practical ways listeners can support small businesses beyond just showing up
Connect with Christy: wolverinepickleball.com
https://www.instagram.com/wolverinepickleball/
https://www.facebook.com/WolverinePickleball/
Third-party rankings and recognition from rating services or publications are no guarantee of future investment success. Working with a highly rated advisor does not ensure that a client or prospective client will experience a higher level of performance or results. These ratings should not be construed as an endorsement of the advisor or by any client, nor are they representative of any one client’s evaluation. Generally, ratings, rankings, and recognition are based on information prepared and submitted by the advisor. This ranking is based on data as of 12/31/2025. The ranking was released on 02/12/2026. Pearl Planning and Melissa Joy did not pay any compensation to be considered for this rating and does not pay an annual fee for marketing usage of the logo. The methodology used to determine The Michigan 50 Companies to Watch award can be found here: Please visit the ranking methodology page for more info.
The previous presentation by PEARL PLANNING was intended for general information purposes only. No portion of the presentation serves as the receipt of, or as a substitute for, personalized investment advice from PEARL PLANNING or any other investment professional of your choosing. Different types of investments involve varying degrees of risk, and it should not be assumed that future performance of any specific investment or investment strategy, or any non-investment related or planning services, discussion or content, will be profitable, be suitable for your portfolio or individual situation, or prove successful. Neither PEARL PLANNING’s investment adviser registration status, nor any amount of prior experience or success, should be construed that a certain level of results or satisfaction will be achieved if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. PEARL PLANNING is neither a law firm nor accounting firm, and no portion of its services should be construed as legal or accounting advice. No portion of the video content should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. A copy of PEARL PLANNING’s current written disclosure Brochure discussing our advisory services and fees is available upon request or at https...
Welcome And Meet Wolverine Pickleball
SPEAKER_01Welcome to the Women's Money Wisdom Podcast. I'm Melissa Joy, a certified financial planner and the founder of Perl Planning. My goal is to help you streamline and organize your finances, navigate big money decisions with confidence, and be strategic in order to grow your wealth. As a woman, you work hard for your money, and I'm here to help you make the most of it. Now let's get into the show. Welcome back to the podcast. I am so thrilled to be joined today by an entrepreneur who turned her own passion into a surprising second act business. Christy Howden is the CEO and co-founder of Wolverine Pickleball. Wolverine Pickleball is an unexpected entrepreneurial journey, and it is an upscale facility that is more than just pickleball. Christy is a leader in the pickleball business, as well as being one of the most tenured in the industry. Christy, welcome to the podcast. Thanks. Glad to be here. Well, it's great to have a local. We our businesses aren't far from each other. Um business success. Um, we actually met a couple times over the last few months, but um one was at an award um ceremony for small businesses in Michigan. And you were honored as uh, I don't know if I have the words right, but a female founded small business. Is that right? That is correct.
SPEAKER_02Yep, woman-led business. So yeah, it was fun to be honored. It was a fun night.
SPEAKER_01Congratulations on your award. And thank you so much. We were, we were thrilled to be um listed as one of um the 50 companies to watch in Michigan for parole planning. And um, I just wanted to hear more about your story because I really started learning about your business, Christy, through loyal um customers of Wolverine and Pickleball, who were just like, you have got to get over there. It is so cool. And so I thought it would be so fun to tell a little bit about your entrepreneurial journey. And of course, talking about businesses, starting a business experiences. I mean, that's that's a money story. So I'm let's let's open it up.
SPEAKER_02Yeah, no, what a wonderful compliment compliment to hear through word of mouth that you heard about us.
From Tennis To Pickleball Hook
SPEAKER_02Um, but yeah, we it's a second act. Um, I was a stay-at-home mom for 18 years, so was my business partner, and it was a New Year's resolution um back in 2016 to learn to play pickleball. I was an avid tennis player, always looking for something quirky to try. And kids were getting older and but just looking for something fun to try. And I showed up to play um in early 2017 and they told me I was too young to play, and I had to buy a senior in training card because I showed up at a senior center and didn't know it. Um, so I paid $20 to qualify to be like a temporary senior citizen in training. Yeah, paid your dues then. Paid my dues. And they taught me and we're so gracious, and I loved it. And um, my friend, who's now my business partner, Leslie, um, we just got we want more. This was 2017, so no one really knew what pickleball was. Um what kind of courts were you playing on? We were playing um at a gym at a school gym in Celine and Chelsea. Actually, quite a few school gyms opened up their gym, like their old schools, um, for pickleball. So it was a wood floor or um playing with like a wiffle ball. And you know, it was just kind of the early days of the big pickleball wave. Um so we play for a couple of hours multiple times a week and we're just so hooked. But we're like, we need more people, we need more people that want to be more competitive. I, you know, I don't want to beat up on 70 and 80 year olds. Um, though some of them beat me up a little bit. Uh so we uh we started um with the local community. We rented out school gyms, we ran community ed programs, just wanting to teach more people to play and get them involved, ran big tournaments, like turning the tennis courts of schools into big, you know, this like niche world of pickleball. We'd have people travel like from five different states in Canada for these tournaments. So we'd have a couple hundred people there for
Growing The Sport Through Community
SPEAKER_02them. Um and COVID hit uh and we found a warehouse to convert into four pickleball courts. And this was like just a drafty, dingy warehouse. It used to be a food distribution warehouse. We DIY'd it with the help of our community, actually. Every day, uh for like 10 days, we emailed everyone we knew, which is about a thousand people in the pickleball community, and just said, we're working on it, who can come and help? And we'd have people show up every day. We had no idea who it would be to help us paint, to squeegee these floors. Like we had all these 55-gallon drums of acrylic and 2,000 pounds of silicasan, and we're mixing it all up and figuring it all out, just you know, from YouTube videos and created four quarts as our minimum viable product to see um if we could make it a go because no one was doing it across the country. Um, pickleball hadn't gone inside. Everyone did pickleball. It was free, or it was like two bucks and a free cup of coffee, like pickleball. So we were curating the experience to make it better and testing it out. And we soon went from four quarts to eight quarts when the neighbor moved out during COVID, and we were jam-packed. And um we looked for land, found land, got the zoning changed, um, just DIY bootstrapping it the whole way, learning as we go how to do it. And then we built this beautiful facility that opened in December 2023 as one of the first truly pickleball-centric um pickleball facilities for for pickleball. Um, but we have all the accoutrements of like a self-serve tap wall, uh, we have bocce courts, uh, six SAM courts for beach tennis, beach volleyball. We do all sorts of crazy activities. So we're kind of that community center for everybody with the pickleball focus.
SPEAKER_01I love it. Um, talk to me with your business hat on. When you guys got started, it sounds like you saw the business case, but also you were like, We we need somebody who's not a senior citizen to start playing so we can have opponents as well, like just looking for your community. How much of that was the passion? And how much was like, hey, I could I could make some money doing this? This this hobby could really be my job.
SPEAKER_02Yeah. I mean, part of, you know, as any business, you find a need, um, a problem that you want to solve, and that's what we were doing. Um, we definitely thought there was a value to it that we could charge more for it uh and give a better experience with quality of play. Cause, you know, in any sport, if you have a mismatch of levels, it's not very fun for either the best player or the worst player. And um, we just knew that was a problem. And some and some places weren't very welcoming. Um, you know, a lot of men uh playing and they beat up, you know, that's just stronger and faster. And that's just not, you know, as a woman, um, it's not always welcoming and inclusive. Yes. So we wanted a more inclusive experience. Um, and
DIY Warehouse Courts And Fast Scaling
SPEAKER_02so it was it was a lot of passion to get it going to find more people to play. I mean, it was us pounding the pavement. Like we went all over Michigan with like a little clipboard and said, This is our dream. We can we get your email list or email for our list. Um, this is what we plan to do. And people years later thought there is no way those girls are doing anything. Like we hear from it later and like we're like, all right, we'll do it, but didn't think it would ever go anywhere. Um, but we just kept plowing away.
SPEAKER_01And were you like feel free to be like, no, we don't share numbers, but were you cash flow positive in those early years when you're, you know, kind of training and building the love of the sport?
SPEAKER_02Yeah, I mean, yes, I mean it was a lot of sweat equity into it. We weren't taking anything for ourselves, but um, you know, the community using the resources in the community, like the community ed, the school system was very welcoming to entrepreneurs. Like um, Ann Arbor area, our actually our whole area is very robust for community ed programs compared to around the country. And it's a great way for entrepreneurs to get started to test the water. And um, you find so many resources when you start asking for them. Like we worked a lot with Washano Community College for help and finding resources and guidance. Um, we've worked at the University of Michigan. There's all these pockets once you get going that will help you along the way. And you know, you do it scrappy. It doesn't have to be perfect to start. Um, and you know, even like our drafty warehouse, like people suffer to play there. I mean, they won't wear the badge of honor. I mean, we'd have the sheriff come and like, okay, you got to teach people how to park on the hot on the road. Like, we got to get all four wheels off on the side, like and we'd have to churn them out. We'd buy cases of beer for the guys next door if people parked in their parking lot. Like, you know, there were like little quirky things that we were just constantly reacting problem solving. It's always problem solving, and it's and you, you know, a lot of entrepreneurs, you just need to start and learn from and reiterate. I mean, we'd laugh at like what our first event was, like we were given high five season, like we did it, we had 12 people show up today. We have, you know, well over 300 and some odd people a day come through. That's amazing. Different events, so it's well.
Designing A Third Place For Adults
SPEAKER_01So, how did you start to have the vision for this pickleball dedicated brand new location facility? Go from, you know, the borrowed or the um rehab warehouse nobody wanted to a destination that people rave about.
SPEAKER_02Um, I mean, it came down to what we want, what we were looking for, just as our change of life, you know, becoming an empty nester. Like, what was I gonna do next? That's you're in transition. Um, and we have a lot of our players in transition. Um, and so it's like, what what are we craving? What do we like to do? Um, you know, I had an arts and crafts kind of background in business before that, that I did an online business while I was a stay-at-home mom. And it was like, I did classes and I loved those, and it was fun for finding a place for adults to interact. So we just kept thinking, what would be more? What does our community need more of? And what do other, you know, other adults in our situation are kind of, you know, wishing for, kind of like not knowing what they crave. Um, and then with the pandemic too, I mean, we're really a true silver lining of the pandemic, having our warehouse then and finding ways for people to interact and people craving that um connection with others. Um, and so we just kept trying to find other ways to do that. So we we just kind of figured out the business plan. I mean, it was like, okay, we have pickleball, you know, uh, what else can we do, you know, to ride that out? Because there were no cops around the country to look at. So we had to develop the plan of how we would do this and hustle our way through it to prove to banks with our business plan for our loans and everything, what can we do? I mean, that's why we have all the outdoor activities, why we have a bar. Um, you know, we just are adding a restaurant because we're just keep reiterating and growing as things have changed and our dynamic has changed to offer more things to more activities.
SPEAKER_01Well, if I could just pause um as we're talking about your business journey and mention that for people that are, you know, budgeting, thinking about how to use their their money as a resource, you're describing that you've become a destination for people seeking community, for people seeking purpose, activity, passion, um, connection outside of the digital world. Um, and so I would just encourage people, you know, if you're feeling like you don't have, you're missing something in life to, you know, be exploratory and looking for things like the um resources that Christy has provided with Wolverine Pickleball, um, because that's what so many people need, especially during transitions, if there's a job interruption, a loss in your life, um, a plan for retirement, which can either be feel like a victory or a loss, or sometimes both. Um, you know, it's just extraordinary to be able to provide community and connection in an increasingly lonely world.
SPEAKER_02Yeah. No, I absolutely agree. I mean, that's why we actually have everything set up um activity-wise to sign up as a single for it. You sign up as an individual and we have it incredibly organized. So there's no awkward moments that we have created a culture of welcomeness that people are introducing themselves, getting to know each other. We get testimonials from people that they've never had this many friends in their life, um just through all the different activities. And I agree, it's more connections, multi-generational connections, um, just a cross-section of the community comes through our doors. And it's really special to see um people maybe reconnect that they haven't seen in a very long time here, or just to make new connections across a spectrum of people. Um, it's really, it was something we didn't expect would come of this, and it's been really rewarding to be that fabric in the community.
SPEAKER_01That's fantastic.
Loans Investors And Risk Conversations
SPEAKER_01Um, so you've shared, you shared just a moment ago that you got small business loans and financing to help with um building your location. Makes sense. This is not a um low-cost endeavor. You've also shared with me in past conversations that you have investors as well. Um, and in fact, um many of those investors are female. Is that right?
SPEAKER_02Yes. Um, all of our investors came from our community, and actually 80% of it was women-led investment. So maybe it was a husband and wife, but the wife was well, you know, driving it, but we have the decision maker. Uh, women, yep, women investing in it. Um, so they they saw us doing the hard work of what we were building and wanted to be a part of it. Um, it was definitely a lifestyle investment for people uh because if all of them took it to their financial planners and they all said, no, don't do this. Um, you know, and so they had to override that and say, no, we want this for our community and we see that it's gonna work and we see the future of it because there was no one else doing this around the country. So we were leaders in that way. So they took a risk on us.
SPEAKER_01Um, and now and we should pause, we should pause for a moment there and talk about what happens when financial advisors get, you know, pitched a business idea for their clients. I do think um, I don't know what the feedback you received, or even, you know, if you were working for with financial professionals that were like, whoa, hold back. But um I think a lot of, first of all, in our world of financial planning, we're regulated. And um we can't often make recommendations on investing in things that we don't have certain regulatory insight into, which a small business would not have, you know, the appropriate like kind of kosher documents for um being regulated. But there are ways around that as a financial planner as well, where you can talk about cost benefit, you can certainly talk about trade-offs, you can talk about um, you know, that many small businesses, many investments in small business maybe an investment and passion and have lower, you know, potential returns, but still um possibilities. There's ways to get around the fact that um it's regulatory, from a regulatory sense, it's difficult to make a recommendation. Um, I always just talk about, you know, like is this money that you have to have versus money that, you know, could disappear? Um and that's still okay to say to, you know, give your blessing. So just um financial advisors are almost always going to be skeptical about investments in private businesses. Um, and hopefully they're disclosing along the way that, you know, how they're regulated as well as how they're allowed to make recommendations within the their companies. We're an independent company, but some companies um are um monitored and controlled by like larger entities. Um and so that's just an interesting, you know, kind of like um aside in terms of our conversation, um, knowing that you might need to have a frank discussion with your financial planner, financial advisor to see how they approach these things always. Like, hey, do you say no to everything? Um, just so that you have good context for their point of view.
SPEAKER_02Well, and it was and it was a strength for us to find out too, to hear those no's. It's like, okay, we we can improve what we're presenting in. Business plan. Business plan and get more depth. And um, you know, we ended up stronger for it in the long run. It's it's tough during the process, but uh, we got there.
SPEAKER_01That's fantastic. And I mean, if you review numbers, um female-led businesses have a lot of success, but it's also extremely difficult to fundraise. Um, as females, you just look at the statistics and say, how can it be this difficult? Um, whether it's um a small business, a venture-backed um, you know, uh business all the way through private equity. So um, you know, that is just a reality that we as female entrepreneurs need to know and understand and um and um overcome um because it is, you know, kind of um uh just statistically a deck stacked against us um when you look at the studies. Oh yeah. So you gathered the money and the game plan, um, you you know broke ground and tell us about um, you know, where things started and where they are today.
SPEAKER_02Um, I mean, we've come a long way. I mean, we've got a 38,000 square foot building. Like, you know, never dreamed this would be my path in life. It's just uh or to own a bar and you know have a liquor license. I mean, my college self would be so proud of how that I've learned to change. Um, so it's still a growing business though. You know, we've got the pickleball that's been rocking it out here and still an entry point for many people to come in as a, you know, it's as a wave of pickleball has kind of come across the nation. Um, that's entry point for people to come in, but we have so much more for them and can they can come in at different points. Um, you know, we find that most of our clientele are lifelong learners. So it's it's one of those things that helps you flourish in life to be have that thirst for trying something new and learning a new passion. Cause like pickleball, no one grew up really learning how to play. I mean, we actually around here, they did teach in high school for like the last 20 years. So we've kind of got a little bit of that. Um, but it's something to be getting good at. You know, a lot of us, our best uh days are, you know, in sports are behind us, but that's the beauty of like pickleball and some of the other activities we we offer that you can still be getting good at something and keep learning and developing. So um that's why we offer things like mahjong, which is another hot trend right now. But we'll offer like last night we had pressed flowers class um as an arts and crafts kind of thing. We do the goat yoga trivia, so tests the mind, and then we have like bocci and beach tennis. We're making a thing around here, um, because that's normally a Caribbean, South American sport. Um, but we're making En-ROS and we, you know, the beach volleyball and adding a new restaurant. So we're always developing something new for people to do, um, just to get more people connected through the community. That's kind of become our mission is to be that second or third place for people to hang out. Cause I think um just post-COVID, uh just with the technology, people need to be more analog. It just enriches your life just to interact with more people. And uh, you might not realize what you're craving, but once you get a taste of it, you want more, is what we found.
Energy Mindset And What Is Next
SPEAKER_01Well, for you personally and your, you know, colleagues, your business partner, how do you avoid? I know that a scaling, growing business on the outside looks so amazing, but it's also exhausting. It's um, you know, there's the underlying um hits and misses when it comes to um making the right choices, the need to, you know, kind of um recalibrate. How are you managing your own mindset and energy level and um making it work on, you know, with a lot on your shoulders?
SPEAKER_02Oh, yes, there's there is quite a bit. Uh entrepreneurs are definitely built differently. It's a roller coaster. You never turn it off. Uh what's going on in the business? You know, everything from payroll to business there to the building issues and things like that. Uh, so I mean, the nice thing, we're kind of in the business of spreading joy and happiness and fun. So that's nice and energizing to do. Uh, you know, we do a lot of things like I personally want to try and do. So that's fun uh part of it, uh, connecting in the community. You know, we're giving a lot of opportunities for other um entrepreneurs, like we work with like the local community college to help up-and-coming entrepreneurs, like that's where kind of like the goat yoga um and our mahjong clubs, like a newer entrepreneur and can give them opportunities that we didn't have, which is really satisfying. But uh for my own mental well-being, I think it's the energy that we bring into this. It's just I come into this building and it's like a warm hug. It's just feels good to be here and know so many people um in the community. I mean, I my circle has expanded, just being part of it. So I think that energizes me. And we have such a trust in our community that they are willing to go on the ride with us. Like they know the effort we're gonna put into things that we really are gonna vet it. It's gonna be awesome. So they're gonna, they're gonna go along with it and go, okay, let's give it a go. We're gonna support them because they know how hard we've worked and all the benefits they get from from what we offer here at Wolverine. So uh it's it's been special in that way. So I think that's what makes this business unique. Um, and the struggles that you know all businesses have, it doesn't feel so lonely uh just because we have that community around us.
SPEAKER_01Yeah, that makes a huge difference. And you know, the purpose of your business is a touchstone for renewed energy, renewed renewable, it's a renewable resource um for a business owner, I think. So I can hear it in your voice as you describe what you're up to. So what's next? Um, how far out can you see what's going on for Wolverine and pickleball? That's always, you know, kind of a challenge, especially for a company that's dynamic and growing, is like where are we building toward?
SPEAKER_02So, I mean, we're still we're always amazed, is there's still a lot of people in the community who haven't heard of us or they think we're just pickleball. So we're getting that um more out in the community. We do a lot of company team building, so we're trying to grow that aspect of our business. Uh, we just finished building out a kitchen. So that we can offer um full service food and catering within our building so we can do turnkey events. Uh so that's a really exciting thing. We've got a James Beard um nominated chef, uh Kate Williams, who's lady of uh the house down in Detroit, which is a very noted restaurant. So we're really excited about that. That that's opening in next um shortly. So we'll have that uh those hours available. Um so we're excited about what that'll be to make this a really a summer hangout. Uh we're developing more of our outdoor things. So we always are finding something to more activate our spaces uh as it comes in. I will there'll be surprises along the way. I mean, I think that's part of it. It never goes to plan um in good and bad ways, owning a small business. But we've been excited. Um, the Majotton spent a ton of fun. Uh, so I think that'll keep growing this year. And we've got some other things up our sleeve for the fall.
SPEAKER_01And it sounds like you're incubating other businesses. So you have a space where other businesses can partner with you to use your space to grow their allegiance as well. Is that right?
SPEAKER_02Yes. We try to um connect with the community as much as possible. So we have a lot, like even our tap lines, we have a lot of local breweries on there. You know, we've got stuff from Mothfire, Wolverine Brewing, you know, Jolly Pumpkin that's in the community. So we try to um support each other because it's like all the small businesses, that's what makes this area special. Um and that's that's you want the flavor, the character to be make your community different. So, like we're really hard, uh work hard to support other small businesses and be that incubator to give people a leg up the things that we wish maybe we might have had um when as we were building our business. And we'd like to put our marketing might behind them with all of our community um to help them give get a good launch and get their business
How To Support And Stay Connected
SPEAKER_02going.
SPEAKER_01Well, and I would say like one of the things that I learned, um I was a second generation owner of another company, but it was larger and it wasn't as much of my own story. And when I started Pearl Planning, um, it was shocking to me, but so um amazing how people were so excited to support a new business um and to share our story. And I'm sure you've experienced the same. But I I think hopefully it goes without saying for our listeners, but small businesses are um, you know, kind of the heartbeat of communities. They they make, you know, the Washtenaw County, Dexter, Ann Arbor different from, you know, the next towns over or the next state over. And um, you know, the business owners really need your help because so much of our businesses are local. And that kind of help can come in so many different ways. It's the word of mouth of people telling me about Wolverine Pickleball. It's the um comments or likes or referrals for a company like Pearl Planning. And there are so many little ways that people can support small businesses like ours that are um so easy to give, almost free, um, but mean the world, at least to me. And I'm sure you do as well, Christy.
SPEAKER_02Oh, absolutely. I mean, word of mouth is huge. Just even like a Google review or basically. Oh my gosh, yes. Telling a little story about your experience there just goes so far in helping a small business be seen on the um, you know, on searches. So, like, yes, I agree. It's those are little hidden ways that people can help, but besides patronizing the business and um just and of course that too. Yeah, you definitely need the patronage. Um, but yes, little things like that, sharing reviews, suggesting it to other people, bringing in friends, um, you know, buying the gift card for someone's birthday or, you know, company having a company outing um to get more exposure or whatever it is, um, I think that goes a long way to making the community special and and how we give back to the community too. You know, we're always donating to, you know, the school auctions and being part of it to support them as well. And we hope it is always reciprocal.
SPEAKER_01Yes, that's it's a compounding effect of just good vibes and um good economics in a community. And I'm putting a stake in the ground. I told you, Christy, that we're definitely going to plan a team event um soon at Wolverine Pickleball. So um, everybody can hold me to it that's still listening on the episode. We'll we'll plan it for this summer. Um, but thank you so much for joining us. Where can people find Wolverine Pickleball and um follow you and your journey?
SPEAKER_02Um definitely our website, Wolverinepickleball.com. We'll have uh connections to everything that we do to be able to reserve a chord or see an activity. Um, we recommend signing up for our newsletter that um gives our events every week. We're not just pickleball, we do a lot of fun stuff. Uh so definitely come check us out. We're we're a good hangout. Uh just always something new and different here.
SPEAKER_01Awesome. Thank you so much for joining us, Christy, and best of luck for continued success at Wolverine Pickleball.
SPEAKER_02Thank you. Thank you.
SPEAKER_00Thank you for listening to the Women's Money Wisdom Podcast. If you found value in this episode, the best way that you can support the podcast is to forward an episode to a friend or leave a review. Go to ProPlan.com and the podcast link to get all the resources and links mentioned. This presentation by Pro Planning is intended for general information purposes only. No portion of this presentation serves as the receipt of or substitute for personal investment advice from Pro Planning or any other investment professional of your choosing. Copies of Pro Planning's current rent and disclosure brochure and from CRS discussing our advisory services and fees are available upon request or on our website platform at PerlPlan.com. The information that we share is meant to educate and inspire, not serve as personalized financial advice. Everyone's situation is unique, so be sure to consult with your own financial professional for guidance that fits your life. And just so you know, the opinions shared in this podcast are Melissa's own and those of her guests. They don't necessarily represent any organizations with which Melissa is affiliated. For more important disclosures, please go to our webpage at proplan.com.